As part of the process of creating an online lead generation offer, we teach our Perpetual Prospect System students to start with a list of 20-30 unanswered questions that their Ideal Prospect is likely to ask. Then, the next step is to convert at least 10 of those questions into authoritative statements to be used in creating an offer that can be used to generate leads online. The remaining questions then become content for their Incubator (email follow-up series).
In the following video, Tate and I have walked you through our brainstorming process where we use FreeMind, to categorize our original list of questions into content groups. FreeMind is an open-source mind mapping software that is very powerful and a free. We use it all the time in our business to plan strategy, manage projects, and in our creative process to outline content.
This will show you how to create a free giveaway product to use as an online lead generation offer to build your email list.
Video: Brainstorming Your Online Lead Generation Offer
To learn more about how to create an Online Lead Generation Offer and how it fits into a complete, automated, online sales system, grab our free video seminar now…
