The video below is a ‘walk through’ of an Ideal Prospect Profile that we created for our Perpetual Prospect System students. The Ideal Prospect Profile is a core component of the course and, indeed, any marketing effort.
The process of creating an Ideal Prospect Profile is about clearly defining the external focus of your business. And, in many ways, it is about defining your business itself. I don’t really separate “marketing” from “business.” Without a market, you don’t have a business. There is no need for the products you sell. So, in a very real sense, Marketing IS your business and, thus, defining your external focus is the most important part of defining your business itself.
When I say ‘external focus’ I’m talking about “who.” Who are you selling to? Who are you servicing, in your business? Who will help you define your first (or next) product? Who will tell other people how great you are? Who will give you their hard earned cash in exchange for value? Everything, comes from “who.” So, I think I’ve made it clear that it’s really important to get the “who,” figured out.
Sometimes, the easiest and fastest way to learn something is by example. That is why we provided two Ideal Prospect Profile samples in the ‘Resources’ section of the Ideal Prospect module of the Perpetual Prospect System course.
To take the sample even deeper, we recorded a video ‘walk through’ of the ‘First Time Triathlete’ profile that explains the back story of why we filled it out the way we did.
Ideal Prospect Profile Sample 1
To learn more about how The Ideal Prospect Profile fits into a complete, automated, online lead generation system, grab our free video seminar now…
{ 1 comment… read it below or add one }
Yes! Finally someone writes about Lead For Sale.